A brand agents want to join
Brand strategy, identity, recruiting and the tools that put your brand in every agent’s hands. For independent brokerages of roughly 25 to 500 agents, and large teams, who compete with the national names.
Free 30-minute call. The Diagnostic itself is a fixed fee and takes 5 days.
Taking on new brokeragesIf your brand or marketing partner recently moved in-house, we can pick up where they left off.
Four things holding brokerages back
The technology has never been better. The brands have never sounded more alike.
Every brokerage sounds the same
Local expertise, white-glove service, a family of top producers. Clients can’t tell you apart, and neither can the agents you’re trying to recruit.
Recruiting is a brand problem
Agents choose a brokerage for what it does for them. Most brokerage brands only talk to buyers and sellers, then wonder why recruiting feels like cold calling.
Your brand lives in agents’ hands
Hundreds of flyers, posts and emails a month, made by agents in whatever app they have open. That’s where most people actually meet your brand.
Most marketing waits for a move
Almost everything is built for the few people buying or selling this month. The rest of your agents’ sphere, the people who’ll move in two years, hears nothing worth keeping.
From positioning to the agent’s phone
Start with the Diagnostic. Take on as much of the rest as you need, in any order.
Brand & Recruiting Diagnostic
Fixed fee · 5 daysWe audit your brand, website and agent marketing, interview a handful of your agents and recent clients, and look hard at your market. You get a written value proposition, the gaps that are costing you agents and listings, and a prioritised plan.
- Brand, site and recruiting audit
- Agent and client interviews
- Competitive map of your market
- Value proposition for clients and for agents
- A plan you can act on with or without us
Positioning & identity
Typically 10–15 daysA brand that says something specific, to clients and to agents. Positioning, naming when it’s needed, identity, messaging, and the launch.
- Positioning and messaging
- Naming and rebrands
- Identity system and guidelines
- Recruiting story and deck
- Internal and public launch kit
Brokerage site & recruiting funnel
Typically 7–14 daysA website that sells the brokerage to clients and to agents, built to sit on top of the IDX and CRM you already pay for.
- Brokerage website with agent and office profiles
- Join-us pages and a recruiting funnel
- Works with your IDX, MLS feed and CRM
- Applications routed to the right leader, instantly
- Agent and office pages that stay current on their own
Agent marketing system
Live in 5 days, then monthlyYour brand, in every agent’s hands. Self-serve tools that make on-brand marketing the fastest option, with compliance built in and a monthly drop of fresh campaigns.
- Brand-locked graphics and listing kits
- AI writing help held to your voice and rules
- License numbers and broker identification placed automatically
- Monthly campaign drops for agents to use
- Usage reports: who’s using what, and what’s working
See it worked through
Coastwright is an 80-agent independent we invented to show the whole process: what the Diagnostic finds, the positioning and name, the identity, the recruiting page, and a listing tool you can try.
Explore CoastwrightTwelve listings, one click
Multiply this by every agent in your office. Press the button.
- Just listed · Irvine14 min
- Open house · Tustin14 min
- Just sold · Newport Beach14 min
- Price drop · Laguna14 min
- Just listed · Costa Mesa14 min
- Coming soon · Dana Point14 min
- Open house · Anaheim14 min
- Just sold · Orange14 min
- Just listed · Fullerton14 min
- Under contract · Brea14 min
- Open house · Aliso Viejo14 min
- Just sold · Huntington14 min
Twelve graphics, fourteen minutes each, every single week, for one agent.
One clickListing graphics in one click
An agent picks a listing and a style. Photos, details, license number and brokerage name drop into on-brand posts for every channel.
Listing launch kit
One form produces the property page, the carousel, the email and the open-house flyer, all matching.
Recruiting follow-up
Every agent who shows interest gets a fast, personal reply and lands in your recruiting pipeline with a next step attached.
Sphere newsletters
A monthly, local, genuinely useful email each agent can send to their sphere under their own name, drafted for them.
Market report builder
Neighbourhood and market reports that assemble themselves from your data, ready for a quick review and send.
Announcement cards
New agents, awards, milestones, speakers. Upload a photo, get a branded card and caption to share.
Independent, on purpose
Independent brokerages deserve a partner that answers only to them.
Not tied to anyone
We don’t sell a franchise, a CRM or an IDX product, and we don’t work for a holding company. Our only interest is your brokerage standing out.
Strategy and engineering, one team
The people who write your positioning also build the site and the tools. Nothing gets lost in a hand-off between a brand agency and a web vendor.
We work with your tech
Keep the IDX, CRM and transaction tools you’ve invested in. We make them look and work like one brand.
Days, not weeks
A Diagnostic in five days, most builds in 7–14 days. Your plan is moving while others are still scheduling the kickoff.
Running your own brand
Large teams and top producers get the same thinking at their scale: a brand of their own, a site that wins the listing appointment, and lead response that never sleeps.
- Team or agent brand, and a website with live listing search (IDX)
- Instant lead response, day or night
- CRM connection and clean-up (Follow Up Boss, Lofty, BoldTrail and others)
- One-click listing, open-house and just-sold graphics
Good to know
We already have an IDX website. Do we have to replace it?
No. Most of the time we build the brand and recruiting layer around the platform you have, or move you to one that fits better only if it’s holding you back. That’s a recommendation from the Diagnostic, not a precondition.
We’re a franchise office. Can you help?
Yes, within your franchisor’s brand rules. Local positioning, recruiting, agent tools and a local site are usually where franchise offices get the most room to stand out.
How do you handle compliance?
We build it into templates and tools. License numbers and brokerage identification go where your state requires them, and AI-drafted copy runs through a Fair Housing language check and a human approval before anything is published.
Can we see brokerage work?
Coastwright, on this page, is a concept we built to show how we think. It’s not a client, and we label it that way. The Diagnostic exists so you can judge our work on your own brokerage for a fixed fee, in five days, before committing to anything bigger.
Who will we work with?
A small team that does the strategy, design and engineering itself. You talk to the people doing the work, with calls during Pacific hours.
What does it cost?
The Diagnostic is a fixed fee we’ll share on a first call. Everything after it is scoped and priced in writing from what the Diagnostic finds, so you never pay for a rebrand you don’t need.
Our agency partner recently moved in-house. Can you pick up where they left off?
Yes. Send us what you have: brand guidelines, research, campaigns in progress. We’ll review it before the first call so we start from your current work, not from zero.