QUACKQUACK
A retail identity with a sense of humour: logo system, illustrated campaigns, in-store print, promo cards, social and the decks that pitched it to shopping malls.
A product range that starts with rubber ducks and grows into travel, home and gifting needed one personality that works on a hang tag, a shop wall and a phone screen, and could win space in a mall.
- 01
A duck with a point of view
A wordmark that stays calm so the illustrated ducks can be loud.
- 02
A voice that’s funny
Comic-strip campaigns that sell a hammock or free shipping with a joke.
- 03
One system, every touchpoint
Promo cards, prints, bags and posts that all feel like the same shop.
- 04
Pitched to malls
Retail decks that sold the concept to shopping centres.
Promo cards
Offers that people keep: free shipping, first-order discounts and codes, each with its own duck.
Campaigns with a punchline
Illustrated posts and banners that make people stop, smile, and buy.
In the shop
Wall prints and bags that carry the brand off the shelf.
From a hang tag to a shop wall
One system covers every touchpoint: the same calm wordmark, the same yellow, and ducks with something to say.