THE PROCESS
We’re always after the WHY, Why our clients businesses do what they do? not the what or the how, The WHY, then comes everything else.
We dig deep into our client’s business, aiming to figure out what’s it really about, what’s unique about it, who is it for and why should it succeed.
We only work on projects that we believe in, see potential for and would like to exist in our world.
We ask, we listen, we dig and we look, we even feel,
but above all, we think.
then comes the time to know everything about it’s market, target audience, customers habits, inclinations and market trends.
Competition, we go to the bottom of what every competitor of our client has to offer, their success and failures, their best, their worst and everything in between
This is deciding what you want to become, as a business,
it’s who you are.
Defining the brand’s objectives is often the most important stage in the process, to know what we’re aiming for, starting to visualize the outcome and setting the expectations of the client is key to success.
The beauty of this process, is that we get to choose the character before the looks, we get to decide who this business is becoming before designing what it looks like. It is the process of creation!
When designing an identity, the basics and the rules must be in the back of the mind, yet they shouldn’t hold it back.
This is where Art kicks in, directed by the preset objectives, yet moves and explores every style, color and composition freely.
Common objectives in every logo design we work on are:
It must work well in every environment, stand out in most scenarios, make a mark on the people it should matter to.
Identity design is like breathing life, creating life, how it starts is important, but where it will go and how it will live is what really makes it.
Through the process of branding, the client gets to know the character of his business and gets to see how it looks like, then handed the tools to nurture it’s identity, grow it up the way it should be with freedom to make turns and take chances, but without losing it’s purpose or it’s identity.
Identity of a business is how the world perceives it. knowing what you want people to perceive your business is essential for enabling you to project the right image.
LOGO DESIGN
STATIONARY DESIGN
STORE FRONT DESIGN
PUBLICATIONS DESIGN
Some of our Works
ABOUT THE DESIGNERS
Passionate, holistic, self-made artist & social strategist
Merie Y. is an expressive artist who is detail oriented and have an unlimited passion for humans. Merie quit being a vet and started working for local growing startups in Cairo, Egypt until Embassi was born. Today with over 9 years of experience in Design & Marketing, Merie still loves starting new brands and helping them grow.
A watcher, a roamer, who spends most of his time looking at every detail of everything that gets his attention.
Bassem M. started his career since high-school, when he was designing logos and publications for local startups. Today, with over 8 years of experience on him, he still pursues delivering great designs for brands that matters.
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